The Founders

Michael Hinshaw is the founder and president of MCorpCX, a leading employee and customer experience consulting firm for mid-market and Fortune 500 organizations.

Michael is recognized by leading analysts as a digital transformation and customer experience thought leader and industry pioneer. He’s been named to multiple “Global CX Thought Leaders” lists, is a best-selling author (“Smart Customers, Stupid Companies”) and speaks globally on customer and digital experience, and innovation.

He’s also a teaching fellow at U.C. Berkeley’s Haas School of Business where he mentors and lectures on customer experience, innovation, and entrepreneurship.

Jeb Dasteel is the president of Dasteel Consulting, LLC, focusing on advising Chief Customer Officers and helping organizations develop or refine their customer strategy.

Jeb served as the global Chief Customer Officer for Oracle from early 2008 to September 2019. 

In this role, he worked with the chief executive officer, board of directors, and executive committee members to implement enterprise goals for all elements of the Oracle customer strategy: customer acquisition, customer retention, ease of doing business, customer engagement, customer adoption, customer value, and brand advocacy.

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